The commercial I saw was one of the Alltel commercials. The speaker is Chad, the symbol for Alltel. His competitors are people who represent, Cingular, Sprint, Verizon, and T-Mobile. They are accompanying a family in a RV on their vacation. The message from Chad is to make everyone switch from their current plan to Alltel's plan.
The audience is cell phone users all throughout America. In today's society and economy, practically everyone has a cell phone. This commercial is important due to the fact that a lot of people are planning to either change companies, or simply get a new plan. It is appealing to everyone. Also, Chad and T-Mobile wants everyone to think that their company is designed especially for them and everyone can relate. Whether you're in a RV with your family, or you're a wizard having "family time" (previous commercial). Their company can be used on the road, and can talk with any body who does not have Alltel. Alltel stresses "My Circle" because of family. With a family plan, that is more people to use their product and more revenue they take in. It makes each member of the family in the same service.
In ethos, Chad is the spokesperson for Alltel. He personifies Alltel as everyone liking him and him always having the best ideas. In this case, it seems like he would have a lot of authority because he always has an answer for everything. Chad and Alltel call themselves "America's Largest Network", and how they can keep you connected around the nation. With a name like this, it makes us feel that we can trust him and the network. This is one way why everyone would want to change to Alltel or like their plan.
In pathos, humor is taken over. When Chad takes down his opponents with sly comments and is able to beat them in any situation, people are amiable and think it is funny. Once the family hears Chad's resources and his plan, they kick the other companies off the bus and leaves them in the desert. The other competitors get flustered and upset how Chad always seems to shut them out in front of their audience and cannot pursuade people as easily when Chad is there. It is humorous how no matter who they try and get people to come to their company, Chad pops up and knocks them down once again. People gravitate towards someone who is entertaining and funny. That is what Chad has in this commercial.
In logos, all of Alltel's commercials are very logical. No matter what different situation they all are in, it portrays humor but also gives America it's facts. Chad talks about in "my circle" that you can call up to five, ten, or even twenty people from any different network for free. With these facts, he is pursuading the people in the RV how useful and better his service is than the others. Unlimited text messaging, and they're flexible plan has logistics that no one can deny. That is why the family kicked the rest of the cell-phone providers off the RV. Chad and Alltel makes the RV that no one compares to Alltel.
I feel this is a convincing, yet annoying, commercial. They use all different types of persuasion. And no matter what type of situation all five cell phone companies are in, Chad always prevails in his commercials. Yet they establish they're reputation by calling out its competitors. They always use good targets to jab at T-Mobile, Sprint, Cingular, and Verizon. It is annoying because on every channel, on every commercial time, you will most likely always see one of Alltel's commercials. But maybe repetition is what gets it through their heads and makes Alltel so popular?
The audience is cell phone users all throughout America. In today's society and economy, practically everyone has a cell phone. This commercial is important due to the fact that a lot of people are planning to either change companies, or simply get a new plan. It is appealing to everyone. Also, Chad and T-Mobile wants everyone to think that their company is designed especially for them and everyone can relate. Whether you're in a RV with your family, or you're a wizard having "family time" (previous commercial). Their company can be used on the road, and can talk with any body who does not have Alltel. Alltel stresses "My Circle" because of family. With a family plan, that is more people to use their product and more revenue they take in. It makes each member of the family in the same service.
In ethos, Chad is the spokesperson for Alltel. He personifies Alltel as everyone liking him and him always having the best ideas. In this case, it seems like he would have a lot of authority because he always has an answer for everything. Chad and Alltel call themselves "America's Largest Network", and how they can keep you connected around the nation. With a name like this, it makes us feel that we can trust him and the network. This is one way why everyone would want to change to Alltel or like their plan.
In pathos, humor is taken over. When Chad takes down his opponents with sly comments and is able to beat them in any situation, people are amiable and think it is funny. Once the family hears Chad's resources and his plan, they kick the other companies off the bus and leaves them in the desert. The other competitors get flustered and upset how Chad always seems to shut them out in front of their audience and cannot pursuade people as easily when Chad is there. It is humorous how no matter who they try and get people to come to their company, Chad pops up and knocks them down once again. People gravitate towards someone who is entertaining and funny. That is what Chad has in this commercial.
In logos, all of Alltel's commercials are very logical. No matter what different situation they all are in, it portrays humor but also gives America it's facts. Chad talks about in "my circle" that you can call up to five, ten, or even twenty people from any different network for free. With these facts, he is pursuading the people in the RV how useful and better his service is than the others. Unlimited text messaging, and they're flexible plan has logistics that no one can deny. That is why the family kicked the rest of the cell-phone providers off the RV. Chad and Alltel makes the RV that no one compares to Alltel.
I feel this is a convincing, yet annoying, commercial. They use all different types of persuasion. And no matter what type of situation all five cell phone companies are in, Chad always prevails in his commercials. Yet they establish they're reputation by calling out its competitors. They always use good targets to jab at T-Mobile, Sprint, Cingular, and Verizon. It is annoying because on every channel, on every commercial time, you will most likely always see one of Alltel's commercials. But maybe repetition is what gets it through their heads and makes Alltel so popular?
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